https://www.williamleedesigns.com/about-me daily 0.75 2024-08-07 https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/1536822462160-S8Q9GCBD9VF5YXV1JTFD/IMG_1764.JPG About I'm a product designer in San Francisco who creates beautiful end-to-end digital experiences. I love to convey ideas and take users through visual narratives, using data and metrics to craft stories. My drive for design is inspired by my passion for the arts. I often am exploring the streets of San Francisco, looking for the perfect moment to capture behind a camera lens. My vision is constantly inspired by cinema, music, and fashion. Before becoming a designer, I worked as a consultant solving financial puzzles for clients all around the world. https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/1536822462160-S8Q9GCBD9VF5YXV1JTFD/IMG_1764.JPG About I'm a product designer in San Francisco who creates beautiful end-to-end digital experiences. I love to convey ideas and take users through visual narratives, using data and metrics to craft stories. My drive for design is inspired by my passion for the arts. I often am exploring the streets of San Francisco, looking for the perfect moment to capture behind a camera lens. My vision is constantly inspired by cinema, music, and fashion. Before becoming a designer, I worked as a consultant solving financial puzzles for clients all around the world. https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/1723070523905-OIWGPHQCEJO7SHFBPZU0/0_0+%281%29.jpeg About https://www.williamleedesigns.com/stats-ethan daily 0.75 2024-08-08 https://www.williamleedesigns.com/photo daily 0.75 2024-10-28 https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/1532147581735-OML3EJV5HD1SFY333GVK/cloud9.jpg Photography - A Visual Wandering https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/1532132202768-NTDDYSGQ5GGQ50MSKUS0/SF+noir+large.jpg Photography - A Visual Wandering https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/1534399775058-N9L2S9F3KQ0GB7WT51GB/Cold+Stares.jpg Photography - A Visual Wandering https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/1534313223004-R38TPOUL4M9O5KT7II5T/Trolley+Runner+3.jpg Photography - A Visual Wandering https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/1532163173305-KJVWG95BC2BDE8KKLPMY/city+of+stars.jpg Photography - 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A Visual Wandering https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/1532147371126-T265OL68I00KL0F1UMPI/Jen+dreaming.jpg Photography - A Visual Wandering https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/1532147373795-2YXQ29C56CR2B7I6LBBX/summer3.jpg Photography - A Visual Wandering https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/1532147470333-3Z8F5VMPL6K4ZPCMGNL4/portrait+bern+2.jpg Photography - A Visual Wandering https://www.williamleedesigns.com/new-gallery daily 0.75 2024-08-07 https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/1537765538807-39OBJB9LZHIGKB5QW7KI/Chinese+Painting+14X28+3.JPG Fine Art https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/1537764991199-BAALJQ58ZPUAZ09JV6BX/Chinese+Painting+14X28+4.JPG Fine Art https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/1537765494994-CGQSD41TNZBT7B429DZ4/P6080855.JPG Fine Art https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/1537765131701-HRDNWVAN1M2Q0UIPJFMM/P6080834.JPG Fine Art https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/1537766598033-DT2347OOKWDA5N9GB7NE/P6080903.JPG Fine Art https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/1537765272531-VHVT9RRSZSUZPU3Y1I44/15X21_4.JPG Fine Art https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/1537766379697-W6UALD5UVK4DROBYAQU1/P6080890.JPG Fine Art https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/1537766474369-VNBOM2M6N880N8UCO7VZ/15X21_5.JPG Fine Art https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/1537767375598-W15PI5U8YOXONM7FDOAQ/Oil+Painting+36X36+2.JPG Fine Art https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/1537764478715-FIG67D8C1EQOYOW3E7LL/Oil+Painting+16X20+12.jpg Fine Art https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/1537764915167-QNA45AR8Y2BK31LMN8L8/Russian.JPG Fine Art https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/1537765560098-Q5KS01PJCMEWCX5SEFYR/Oil+Painting++18X24.JPG Fine Art https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/1537765661289-EEJF4U3M0ARKK3FHSAGG/Oil+Painting+16X20.JPG Fine Art https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/1537765187453-9KYWU707PZSJCY17T348/Dog.JPG Fine Art https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/1537765457365-RDR4ESU3AA8WHU1JDIDF/Oil+Painting+16X20+13.jpg Fine Art https://www.williamleedesigns.com/work daily 0.75 2024-08-12 https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/1621640611814-N43Z1OH5V4FMB4A1PLFL/Reminder+Portfolio+image.png OLD - Portfolio pieces Because our gig platform workers typically don’t use complex scheduling tools often, I wanted to use a paradigm that fit their mental models. I found that they were accustomed to using alarm applications on a daily basis, so I modeled the interaction patterns based on popular alarm apps. https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/1615270770559-MWFB5AC8LSVY1MNO51CY/Tax+Tab+before+after.png OLD - Portfolio pieces https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/1614461173042-MBZL31TSK05ZDYP282W4/Screen+Shot+2021-02-27+at+1.11.19+PM.png OLD - Portfolio pieces https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/1615068307250-C91749CLM0LI77P8UXWK/JTBD+Journey+Graphic.png OLD - Portfolio pieces Above is an example of a user’s journey from beginning gig work with Postmates, to downloading the Stride app. The red “Thoughts & Feelings” bubbles denote pain points that the user can’t find a good solution for. https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/1614756435274-Z8JT77SLWYP6XAVIEPS9/Push+notifications+portfolio+image.png OLD - Portfolio pieces https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/1615076231311-H3YXZCQKDI2VUO5JT4VP/Home+Screen+Before+and+After.png OLD - Portfolio pieces https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/1615073997423-YGKX6J9WSRQ9Y90LNL51/Mobile+App+Vision+Portfolio.png OLD - Portfolio pieces Within each of the three pillars, the green post its are features and products that Stride already successful does. The red post-its are opportunities for features and concepts that Stride doesn’t have today. https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/1615879363732-2GII1CM7UBR41B3M2M29/ampitude+charts.png OLD - Portfolio pieces https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/1615443160753-QZ5ZE2LNFWNKUS22JRVF/Experience+maps.png OLD - Portfolio pieces https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/1536901872871-BO4U1WW4RHFHTJBK5H1D/Overview+Dashboard.png OLD - Portfolio pieces https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/1535595555816-TF4YKKWEBGEAMEC0RYPU/Email+invitation.png OLD - Portfolio pieces https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/1536211865645-G2FJ66C1OQCBSJWPXC9V/Key+Components.png OLD - Portfolio pieces https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/1536284084303-JY4QWT58KYG7S9VHET8L/Validation+test+results.png OLD - Portfolio pieces https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/1535593625732-3BEB9AKN6EG3VJ20EW22/Vendor+Hub.png OLD - Portfolio pieces https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/1535157241693-0YLRIJWZL955FZCD6NN2/Use+Case+1+research.png OLD - Portfolio pieces https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/1535159420116-VRMPI14HW5DMNR5IYCYB/Use+Case+2+Research.png OLD - Portfolio pieces https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/1535094965871-U55C8T8NY99G3YYBIDUC/Payment+Screen+1.png OLD - Portfolio pieces https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/1535094964415-XJIKHXTQB0GI3C4XN5MS/Payment+Screen+2.png OLD - Portfolio pieces https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/1535094964414-XNW4ONBMJOT6V88YBYIP/Payment+Screen+3.png OLD - Portfolio pieces https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/1535095133679-9RVWC6OCKY0NX8GXB1DS/Payment+Screen+4.png OLD - Portfolio pieces https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/1535095133380-HLNSZZTK7K2J7T70JJJO/Payment+Screen+5.png OLD - Portfolio pieces https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/1536278180383-UP39FBHM32FNDMXZ23ML/Evolution+of+concepts.png OLD - Portfolio pieces https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/1532497990735-MV12PBFEY33S0HL7MI7O/Recent+Tracks+Final.png OLD - Portfolio pieces https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/1533184174121-NAXWQP2OWPM2LIRB7IFI/2x2.png OLD - Portfolio pieces Plotting the insights on the 2x2 allowed me to visually see the hierarchy of pain points by comparing each one's importance to user goals vs. business goals. https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/1532497853800-U9FW2ZZCTYYJ4TD77IU7/Artist+Suggestions.png OLD - Portfolio pieces https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/1535255125457-FZB2FMEJF7X035WQO8QR/Artist+Profile+Final.png OLD - Portfolio pieces https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/1532496843621-9F9GJVSEUAPRG4VZ7WYD/Track+Search+Final.png OLD - Portfolio pieces https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/1533195671875-7QELAHCSQ52WD1VV4MM7/User+Goals.png OLD - Portfolio pieces https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/1532569195608-K0S4JVC1SGQC67EA3R0A/Results+Chart.png OLD - Portfolio pieces https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/1533353835804-B8E7NCR3TKNBXOMFGT8W/Screen+evolution.png OLD - Portfolio pieces https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/1532497403852-IPQPZK8ZZ2HBXKP53LEX/Artist+Search+Final.png OLD - Portfolio pieces https://www.williamleedesigns.com/services-1 daily 1.0 2024-11-01 https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/f5970b75-d314-44dd-89b5-d0755785d625/Stride+Portfolio+%281%29.png https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/8fc8e595-2018-4158-96f6-8d9ca959dbcb/profile+portfolio+hero+%284%29.png https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/92ed5dd2-5a0c-46e1-9986-77d402d8bf0c/profile+portfolio+hero+%287%29.png https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/9f87d72d-0d1a-4bf4-80cf-f7dab9539771/profile+portfolio+hero+%286%29.png https://www.williamleedesigns.com/work-1 daily 0.75 2024-10-18 https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/1615068307250-C91749CLM0LI77P8UXWK/JTBD+Journey+Graphic.png Stride mobile app Above is an example of a user’s journey from beginning gig work with Postmates, to downloading the Stride app. The red “Thoughts & Feelings” bubbles denote pain points that the user can’t find a good solution for. https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/1621640611814-N43Z1OH5V4FMB4A1PLFL/Reminder+Portfolio+image.png Stride mobile app Because our gig platform workers typically don’t use complex scheduling tools often, I wanted to use a paradigm that fit their mental models. I found that they were accustomed to using alarm applications on a daily basis, so I modeled the interaction patterns based on popular alarm apps. https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/1614461173042-MBZL31TSK05ZDYP282W4/Screen+Shot+2021-02-27+at+1.11.19+PM.png Stride mobile app https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/1615270770559-MWFB5AC8LSVY1MNO51CY/Tax+Tab+before+after.png Stride mobile app https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/1615076231311-H3YXZCQKDI2VUO5JT4VP/Home+Screen+Before+and+After.png Stride mobile app https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/1614756435274-Z8JT77SLWYP6XAVIEPS9/Push+notifications+portfolio+image.png Stride mobile app https://images.squarespace-cdn.com/content/v1/5b01f464c3c16a18d8d005b1/1615073997423-YGKX6J9WSRQ9Y90LNL51/Mobile+App+Vision+Portfolio.png Stride mobile app Within each of the three pillars, the green post its are features and products that Stride already successful does. 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